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Search engine optimization (SEO) is a term given to the broad
range of activities a person will engage in to attempt to rank high in the search
engines.
SEO is great because it can lead to a lot of traffic if done
properly and of course that traffic is free! Unfortunately, nobody outside of Google knows exactly
how Google decides to rank websites. Google will feed the public clues, but there isn't anybody who
has Google's secret formula. There are other search engines like Yahoo and Bing, but Google gets at
least 60 percent of all search traffic and so they are the most important search engine to
focus on, especially for small businesses. Here are some of the challenges associated with
SEO:
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Often, Google
doesn't even know your site exists (this is VERY common) |
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Even if Google does
know about your site, it never shows up in the search engine listings. |
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Even if your
site does show up in some kind of search, it's hardly ever the "keyword phrase" that
the owner would like. |
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Even if the owner
could dictate to Google what keywords to show the site for, most business owners don't
know which words and phrases are the money makers! |
Any "Expert" who says he knows exactly how Google determines
website rankings is full of it unless he works for Google. In that case he probably wouldn't be
working there much longer.
Despite the difficulties associated with SEO, there are
tricks and techniques that can be used successfully to rise in the rankings. Here at Seoco we can
help you achieve better results in the search engines which will then lead to more business for you
and more profits!
Rest assured that we have you covered in this area. To learn
more about how we can help your business achieve success in the search results, click the button
below:
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Pay per click is a form of advertising where the advertiser
pays a certain amount of money when a person clicks on their ad. If you do a search on Google you
will probably notice a section of 'sponsored listings' in the search results. If you click one of
those ads the advertiser must pay Google. That is how Google makes so much money!
The amount an advertiser has to pay for a click will depend
on the keyword or keyword phrase they want their ad to show up on. The more competitive the
keyword, the more expensive. Pay per click does have some advantages over SEO. Here are
some:
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PPC is Fast! You
can have Google ads up an running in 20-30 minutes. Getting ranked in the search
engines can take weeks or months. |
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Easy to determine
your return on investment. The instant traffic gives you valuable data. You know how
much you're spending and exactly how much traffic and sales that traffic is
generating. |
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It can help you
determine what words you should focus your SEO on. The immediate traffic can help you
narrow down your list of keywords since you know which ones are getting traffic and
which ones are getting the most amount of people calling your business. |
Despite it's allure, PPC can be challenging and risky to those without
experience. That is why we are here to help you build, manage and improve whatever PPC campaigns
you run. Of course we do all the hard work. You are probably wondering what that might be. Click
the button below to see some of the challenges involved with PPC:
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